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Mt. Ashland Is…

A community and nonprofit ski area dedicated to providing an outstanding alpine recreation experience for people of all ages and skill levels. As an asset to the community, we remain true to our core values: we are a local mountain with great snow, exciting terrain, providing access to a diverse alpine environment and a fun family atmosphere.  We are dedicated to introducing mountain sports to first-timers and beginners and growing our skiing, riding, and summer communities.

Our Philosophy is…

Outdoor recreation makes a difference.

Physical Fitness
Participation in mountain sports contributes toward lifelong health.  Learning these sports in a local and nurturing environment helps ensure individuals will participate for life.
Self Confidence
When people learn new skills and are able to do things that really challenge them, they raise their self esteem and learn to believe in themselves.
Sportsmanship
Mountain sports teach participants to respect nature, and to be respectful of others.  They learn that success takes work, and failures can be overcome.
The Environment
People today, and especially many kids, lack opportunities to explore nature.  Outdoor experiences are essential to create a positive relationship with nature.

Our Mission is…

To provide and promote a healthy quality experience in an alpine environment.

Our Vision is…

To be Southern Oregon’s alpine recreation hub.

Our Organization

The Mt. Ashland Association is a 501(c)3 nonprofit corporation.  Although association is in our name, we are not a membership organization nor a cooperative, but rather an organization created to operate Mt. Ashland to ensure its perpetual operation for the community.

Mt. Ashland is managed by a team of professional ski area operators.  Our Board of Directors delegates all management and ski area operations to our staff.  As a ski area operated by a nonprofit organization, our operational decisions work through this framework:

Our Board of Directors serve in a volunteer capacity, and do not receive any compensation; all proceeds from operations are reinvested into the mountain.  Our board is responsible for setting the strategic direction, stewarding the organization’s resources, facilitating fundraising projects, and determining the values and goals of the Mt. Ashland Association.

The Mt. Ashland Association conducts a great deal of their work through several operating committees, made up of both board members and community members-at-large:

  • Environmental & Sustainability
  • Facilities
  • Finance
  • Governance
  • Outreach & Education

2024-2025 Annual Report can be accessed by CLICKING HERE

MT. ASHLAND ASSOCIATION BOARD OF DIRECTORS

Adam Reiss

ADAM REISS

President

Adam and his family moved to the Rogue Valley in 2004 to open the local veterinary specialty center. He didn’t know much about the area at the time but was an avid snowboarder and knew he needed to live in a place where he had access to a ski mountain. He would not have moved here if Mt. Ashland wasn’t so close by. Soon after arriving in the Rogue Valley, him and his wife taught their 3 children to snowboard on Mt Ashland. Adam and his family love and support Mt. Ashland and have been donors and season pass-holders for several years. Teaching his children as well as being the team advisor for the Southern Oregon
Snowboard team, Adam has seen firsthand the importance of the mountain to other families and the youth of the Rogue Valley and he is excited to serve as the incoming president of the Mt Ashland Board of Directors!

RILEY MACGRAW

Vice President

Riley was born and raised in Ashland, where he frequented Mt. Ashland and developed a deep appreciate for the many easily accessible outdoor activities the Rogue Valley offers. He also comes from a family of avid skiers, all of whom learned to ski at Mt. Ashland. After graduating from Ashland High School and college, Riley served in the US Navy for almost seven years where he was stationed in San Diego, California and Washington, D.C. After leaving the Navy, Riley attended law school at Georgetown University. Upon graduation from law school, Riley practiced at large firm in Washington, D.C. and clerked for a judge on the Superior Court for the District of Columbia.

Riley moved back to Ashland in 2020 and currently practices law in the Rogue Valley. Riley has deep roots in the Mt. Ashland community and great appreciation for the value it provides to the Rogue Valley and surrounding areas. Riley is happy to be a member of the Board, and looks forward to building upon the strong foundation Mt. Ashland has established to ensure that future generations can enjoy this very special space.

SCOTT MULKINS

Treasurer

Scott brings over two decades of experience in financial services, with a deep focus on not-for-profit credit unions. In his current senior leadership role, he oversees Enterprise Risk and Data Analytics—critical areas that ensure organizational resilience and informed decision-making. His expertise in not-for-profit financial oversight makes him exceptionally well-equipped to support Mount Ashland Association’s strategic direction and operational integrity.

In 2015, Scott and his wife, Erin, both native Oregonians, moved from Portland to Ashland in search of a tighter-knit community where outdoor recreation could be woven into their daily lives. Since then, Mount Ashland has become a cornerstone of their family’s lifestyle. Both of their children learned to ski on its slopes, and the mountain quickly grew into a space not just for sport but for connection—building friendships and community along the way. Though their daughter is now away at college, Scott, Erin, and their high-school-aged son remain regulars on the mountain, continuing to deepen their ties to this beloved local resource.

Scott’s decision to serve on the board is rooted in a desire to give back to a place that has given his family so much. He is committed to ensuring Mount Ashland remains a thriving and accessible hub for outdoor adventure, youth development, and community for generations to come.

As Treasurer, Scott is the Chair of the Finance Committee.

KATHARINE CATO

Secretary

Katharine grew up in New Hampshire with a love for skiing and the outdoors. After earning her Bachelor’s degree at the University of NH, she moved to Oregon to ski the Pacific Northwest.  Her professional path has included sales, marketing, consulting and media relations with over 20 years in the tourism industry.  She has been with the Ashland Chamber of Commerce, serving as the Director of Travel Ashland, the tourism branch of the organization, for 17 years. Prior to that she worked for Mt. Ashland, enjoying the many roles she served.

With tourism being a key economic driver to Ashland’s economy, she has a true passion for promoting the spectrum of year-round offerings in Ashland and Southern Oregon. She currently serves as the Board President of Oregon Destination Association, past-President of Travel Southern Oregon and board member of Rogue Valley Vintners. She lives in Ashland with her husband, Ray and their daughter, Grace.

As Secretary, Katharine is the Chair of the Governance Committee

Mary Smelcer, Mt. Ashland Association Board member

MARY SMELCER

Past President

Mary graduated from Southern Illinois University in 1978 with a Bachelor of Science degree in Forestry. After graduation she moved to the west coast to work for the US Forest Service in several locations in Northern California before landing her dream job as District Ranger in Ashland Oregon in 1988.  At that time, Mary oversaw the Mt. Ashland planning efforts which resulted  in the completion of the 1991 EIS and Master plan.

In 1994 she shifted roles to District Ranger of the Applegate Ranger District and became an active part of the Applegate Partnership, a community based collaborative effort.

In 2000 Mary became the Associate District Manager of the Medford BLM District overseeing the management of nearly a million acres of Public land until her retirement in 2014.

Mary also participates as a Planning Section Chief on a Pacific Northwest Interagency Incident Management team for managing large wildfires. She has been involved in fire management for over 27 years and continues her role as Plans Chief in retirement.

Mt. Ashland is where Mary taught her two sons to ski at the early age of 4. Weekend ski trips with a car load of young “alpha coyote” boys made for lifelong memories. She fondly remembers taking her sons and their friends into the bowl for their first experience with friendly encouragement of “pay you a dollar to ski the bowl!”

Mary feels privileged to serve on the Mt. Ashland Board and the opportunity to support family fun on the mountain for many years to come.

Mt. Ashland Association Board member Curt Burrill

CURT BURRILL

Advisory Board Member

Curt Burrill is a native Southern Oregonian who grew up in the outdoors.  He learned to ski on the slopes of Mt. Ashland at the age of 8 and fondly remembers riding the T-bar and Poma lifts on the mountain.  Curt enjoys sharing his outdoor experiences with his wife and children who have also learned to ski on Mt. Ashland.

A graduate of South Medford High School and Southern Oregon University, Curtis has deep roots in the community.  His commitment to the community has included involvement with The Chamber of Medford/Jackson County, the Boys and Girls Club of the Rogue Valley, the Crater Lake Council – Boy Scouts of America, the Oregon Community Foundation Leadership Council and Walker Fund Advisory Committee.  He has been a commercial real estate broker and developer for over 20 years.  He understands and appreciates the quality of life our region has to offer and see’s Mt. Ashland as important asset to our economic vitality.

ANNE JENKINS

Anne Jenkins was born and raised in Bend, Oregon. Anne has been on the slopes nearly her entire life, learning how to ski shortly after walking. She has been active in the outdoors downhill skiing, water skiing, running, and hiking. She enjoys sharing the outdoors with her husband and two children.

Anne attended Southern Oregon University and has been involved with the community for over 20 years. She spent 17 years with the tourism industry promoting the Rogue Valley and has a strong commitment to the community.

Anne believes Mt. Ashland is an important asset to the Rogue Valley. She feels with continued stewardship, the mountain can provide locals with the opportunity to learn and ski for many years to come.

Blair Moody

BLAIR MOODY

Blair has a passion for Mt. Ashland and skiing where he has served on the board of directors for more than 20 years. Though he had skied a few other places, he basically learned how to ski on the slopes of Mt. Ashland as a middle-aged adult. The Mt. Ashland ski area is a treasure for the communities of Southern Oregon and Northern California and we are so grateful for your support.

Blair holds a Bachelor of Science degree in Forestry from Northern Arizona University and is a Presidential Field Forester, and Fellow of the Society of American Foresters. He recently retired after 38 years of practicing Forestry in both private industry and government land management agencies while working in the forests of Northern Arizona, New Mexico, Colorado, and Southern Oregon.

Blair has served in leadership positions on numerous local non-profit community and regional professional boards. Those boards include Southern Oregon University, United Way of Jackson County, Society of American Foresters, Southern Oregon Forest Restoration Collaborative, Northern Arizona University Advisory Council for the College of Forestry, and the Oregon Logging Conference.

Blair chairs the Mt. Ashland Development Committee.

Mt. Ashland Board member Allen Purdy

ALLEN PURDY

Allen Purdy is a native Oregonian.  His family moved to Medford before he was 1 and started skiing Mt. Ashland when he was 9 years old.  He has fond memories of his father driving a VW van full of kids, including his brother, up to the mountain almost every weekend day.  It was especially memorable because his father wasn’t a skier but would instead enjoy a good book or a nap in the lodge while they all skied.

Allen left Medford in 1987 to pursue a degree in Construction Management from California State University, Chico and ended up spending 26 years in Northern California.  He returned to the Rogue Valley in 2013 with his wife Megan and three daughters as a new owner of S&B James Construction Management.

Allen and his family enjoy skiing, mountain biking, hiking and soccer.  His favorite times are spending days on the mountain with them.

He also has been an active volunteer in many Rogue Valley organizations including the Medford/Jackson County Chamber, the Southern Oregon Sports Commission and Rotary.

Allen co-chairs the Mt. Ashland Facilities Committee.

BRIAN DUNAGAN

Brian and his wife Lisa have lived in the valley since 2010. They met 32 years ago while Brian was a ski bum in Tahoe. They have two girls and one boy. Shawnee is an engineer in Reno, Cary is an SOU grad and in Marketing for On Running, and Sara is a math teacher at South Medford. Their youngest started high school at Ashland High and she is the fourth generation OSU Beaver Graduate. Brian’s dad and grandfather graduated with engineering degrees from OSU. Brian grew up in the East Coast and moved back to the west coast to attend college at OSU where he graduated. Lisa works for Alan DeBoer and is extremely active in the Rogue Valley. They have two dogs, a cat, two goats, a cow, seven chickens and a rooster.

Brian co-chairs the Mt. Ashland Facilities Committee.

TRIPP ANDROY

A native of Grants Pass, Tripp fondly remembers regularly waking before dawn as a high schooler to make the drive to Mt. Ashland in a Navy-surplus Suburban with his closest friends. After returning to Grants Pass from college in New Mexico, Tripp decided he wanted to ski more and better, and to give back, and joined the Mt. Ashland Ski Patrol as a volunteer. After a decade of patrolling, Tripp now serves on the Patrol’s executive board, and is a skiing, tobogganing, and first aid instructor. You’ve no doubt seen him in uniform on the hill.

Off the hill, Tripp is a Sr. Finance Manager for Dutch Bros Coffee. In addition to his services on the MAA and MASP boards, Tripp is currently a director of the Redwood Foundation for Education, a member of the City of Grants Pass’ Budget Committee, and has previously served on the City of Grants Pass – Josephine County Joint Economic Development Committee. Tripp holds a B.A. in Liberal Arts from St. John’s College, Santa Fe; and a Master of Business Administration from Harvard Business School.

JANE ANDRIANOVA

Jane was born and raised in Moscow, Russia, and moved to United States at the age of 18. Jane started skiing when she was little and was also on figure skates since the age of 4, training at the same skating rink as gold Olympic medalists.

Jane graduated from University of Illinois at Chicago with bachelors in accounting. She obtained her CPA license in 2011 and has 15 years of public accounting experience. Jane has accounting and tax experience in various types of business entities, including non-profit organizations.

Jane moved to Ashland in 2019 after living in Chicago area for 22 years.  She has been skiing at Mount Ashland for several years now and also serves on Environmental/Sustainability and Finance Committees at Mount Ashland. Jane is also a MARA coach and has been in the MARA Masters program since 2020. She is also a member of Municipal Audit Committee at the City of Ashland.

Jane loves hiking and being in nature, she has been exploring Oregon and California in her free time and traveled all over both states. Jane is also a Mount Shasta hiking tour guide and conducts hiking tours in that area.

Jane is the Chair of the Environmental & Sustainability Committee.

BRIAN BEATTIE

Brian and his wife Julia moved to the Rogue Valley in 1992 from San Antonio, Texas. Their first season on Mt Ashland was 1992-93.

Their three children all learned to ski on Mt Ashland in the ski school and after school ski programs. They progressed through the MARA All Mountain program and participated in the High School racing program. The High School racing program was a family event spanning 8 years. Mt Ashland hosted the 2015 State High School Championship, one of many highlights.

Brian is the Director of Operations for Croman Corp. Croman provides Commercial Helicopter Service to the US Forest Service, US Dept of the Interior, Oregon Dept of Forestry and several additional state forestry organizations.

ERIC MONROE

Originally from the Midwest, Eric discovered his love for skiing at a young age on the hills in Wisconsin and Michigan.  Four years ago, Eric moved to the Rogue Valley to join Lithia Motors, where he serves as Director of Real Estate, and fell in love with Mt. Ashland.  Throughout the winter, he can be found on the slopes enjoying the mountain with his wife and friends.  With a deep passion for being outdoors, when he is not skiing, he enjoys spending his free time floating and fly fishing on the Rogue River.  

Prior to moving to Southern Oregon, he earned a master’s degree in architecture from the University of Wisconsin–Milwaukee and spent years developing his professional career living, working, and recreating across the Rocky Mountain West.  Eric’s role at Lithia allows him to use his architectural background managing a team that oversees both the property portfolio and all construction and maintenance activities. His lifelong love of the mountains and commitment to the outdoors make him excited to support Mt. Ashland Ski Area blending professional experience to its mission and continued growth.

BECKY BROWN

Raised in Ashland, Oregon, Becky learned to ski on the slopes of Mt. Ashland, sparking a lifelong passion for all types of outdoor adventure. Her love for the mountains led to a successful career as a fully certified professional ski instructor at Deer Valley Resort in Utah.

With a B.S. in Economics from the University of Utah, Becky built a strong foundation in strategic thinking and data-driven decision-making. She went on to serve as a marketing director at a nonprofit organization, later transitioning into corporate marketing roles with enterprise technology companies, where she honed her skills in branding, communications, and outreach.

Becky is a licensed real estate broker based in Ashland and has a deep commitment to our local community. When not serving clients, she can be found adventuring in her Jeep with her husband, Rob, and their beloved Great Pyrenees, Sundance.

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